In this article, I will help you to find Where to stay in Seoul for the first time, best areas to stay in Seoul for first-time visitors, as well as the advantages and disadvantages of each area. I’ll also give you the list of the best hotels in Seoul for all budget travelers.
Seoul is the capital and largest city of South Korea, located in the northwest part of the country, along the Han River. Seoul is not only the political and economic center of South Korea but also its cultural and historical heart.
The city is just a short distance from the Korean Demilitarized Zone (DMZ), which separates North and South Korea. The DMZ is a great place to visit if you are interested in the Korean War and inter-Korean relations.
It is home to numerous historic and modern landmarks, including Bukchon Hanok Village, Gyeongbokgung Palace, Changdeokgung Palace, and Jongmyo Shrine, and N Seoul Tower.
Additionally, Seoul is a cultural hub with a vibrant arts scene, museums, theaters, and galleries. It’s known for its traditional Korean cultural heritage as well as its influence on K-pop music, Korean cinema, and Korean cuisine, which includes dishes like kimchi, bibimbap, and bulgogi.
In terms of technology, South Korea, with Seoul at its center, is a global leader in technology and innovation. The city is home to multinational technology giants like Samsung, LG, and Hyundai, and it has a highly developed IT infrastructure.
The city has an extensive public transportation system, including subways, buses, and taxis. Incheon International Airport serves as the primary gateway to Seoul and South Korea.
Seoul is a vibrant and exciting city with a wide range of neighborhoods to choose from when it comes to finding a place to stay for first-time tourists.
Where to stay in Seoul for the first time?
The best areas to stay in Seoul for first-time tourists are Insadong, Myeongdong, Hongdae, Gangnam, Itaewon, Jamsil, Dongdaemun, Yeouido, and Bukchon Hanok Village.
In general, Insadong is the best area to experience traditional Korean culture. Myeongdong is the best place for shopping. Hongdae is the best location for youthful atmosphere and vibrant nightlife.
Gangnam is the best base for luxury travelers, Itaewon is the best for the international vibe. Jamsil is a great area for family holidays.
Ultimately, the best area for you to stay depends on your personal interests. The city’s excellent public transportation system makes it relatively easy to explore the city from any location, so don’t worry too much about being far from specific attractions.
During my trip to Seoul, I stayed for 5 nights at the Henn na Hotel. It was a great hotel in the center of Myeongdong, an easy walk from Myeongdong Station Exit 10, bus stops, and the food street with many shops and restaurants. My room was clean with a comfy bed and all facilities.
Overviews of best areas to stay in Seoul for first-time visitors
Here is an overview of recommended areas in Seoul for first-time visitors:
| Best areas to stay in Seoul for first-timers | Why should you stay in this area? |
|---|---|
| Insadong | If you’re interested in traditional Korean culture, Insadong is a great choice. It’s known for its antique shops, art galleries, traditional tea houses, and historical attractions like Gyeongbokgung Palace and Bukchon Hanok Village. |
| Myeongdong | Myeongdong is a shopping paradise with numerous fashion boutiques, street food vendors, and skincare shops. It’s centrally located, making it easy to access other parts of the city. |
| Hongdae | Hongdae is a youthful and energetic neighborhood known for its artsy vibe and nightlife. It’s home to Hongik University and offers a wide range of street performances, clubs, and trendy cafes. |
| Gangnam | Gangnam is the upscale and modern district of Seoul, famous for its shopping, high-end restaurants, and entertainment options. If you enjoy luxury and contemporary experiences, this is a good choice. |
| Itaewon | Itaewon is a diverse and multicultural neighborhood, making it a great place for international travelers. It’s known for its international cuisine, nightlife, shopping, expat-friendly bars and restaurants. |
| Jamsil | If you’re interested in entertainment and amusement parks, Jamsil is home to Lotte World, one of the world’s largest indoor amusement parks. The area also offers shopping malls and beautiful Olympic Park. |
| Dongdaemun | Dongdaemun is a shopping mecca, especially for fashion enthusiasts. It’s famous for its late-night shopping at the Dongdaemun Design Plaza, which houses numerous boutiques. |
| Yeouido | Yeouido is the financial district, but it also has attractions like Yeouido Park and the Han River Park, perfect for leisurely strolls and picnics. |
| Bukchon Hanok Village | If you’re interested in traditional Korean architecture, staying in a traditional hanok (Korean house) in Bukchon Hanok Village offers a unique experience. |
Below is a map of the popular areas in Seoul for first-time travelers. You can scroll down to view the live map.
Let’s get into the details of the recommended areas to stay in Seoul, especially for first-timers. I’ll provide you with some suggestions for the best places to stay in each area, catering to every budget.
All hotels in Seoul have been carefully selected by me from well-known booking sites such as booking.com, with guest review scores of at least 8.0 or higher at the time I chose them.
If you don’t like my suggestions (perhaps they don’t suit your budget or preferences), you can click the “MORE HOTEL DEALS” button where you can choose your own hotel.
9 Best areas to stay in Seoul for first-timers & tourists:
1. Insadong
Insadong is the best area to stay in Seoul for first-timers and tourists who are interested in immersing themselves in traditional Korean culture and exploring historic sites.
Here’s what you can expect when staying in Insadong:
Traditional Culture: Insadong is known for its preservation of traditional Korean culture. The neighborhood is filled with antique shops, art galleries, and craft stores where you can find traditional Korean artwork, ceramics, clothing, and more.
Cultural Attractions: Insadong is within walking distance of several cultural attractions, including Gyeongbokgung Palace, Changdeokgung Palace and Bukchon Hanok Village.
Shopping: While Insadong is known for its traditional shops, you’ll also find modern boutiques and souvenir shops selling a wide variety of goods, including traditional hanbok clothing, ceramics, and Korean snacks.
Dining: The area boasts a range of traditional Korean restaurants and teahouses. You can try Korean dishes like bibimbap, bulgogi, and traditional teas in Insadong.
Street Performances: Insadong often hosts street performances and cultural events, which can add to the vibrant atmosphere of the neighborhood.
Accessibility: Insadong is centrally located, and is well-connected to the city’s efficient subway system or buses, making it a great starting point for exploring the city.
Nightlife: While Insadong is not known for its nightlife in the same way as Hongdae or Itaewon, you can still find bars and restaurants to enjoy in the evening.
If you’re interested in immersing yourself in traditional Korean culture, staying in Insadong will provide you with a charming and authentic experience. It’s particularly suitable for travelers who appreciate history, art, and the slower pace of exploring historic neighborhoods.
Best places to stay in Seoul in Insadong for first-timers:
- Luxury ($$$): Orakai Insadong Suites
- Mid-range ($$): Amid Hotel Seoul
- Budget ($): Moxy Seoul Insadong
2. Myeongdong
Myeongdong is the best place to stay in Seoul for first-timers and tourists who love shopping, street food, and being in the heart of the bustling city center.
Here’s what you can expect when staying in Myeongdong:
Shopping Paradise: Myeongdong is famous for its shopping streets, which are lined with countless stores, boutiques, and international brand shops. It’s a fantastic place to shop for fashion, cosmetics, accessories, and souvenirs.
Street Food Heaven: Myeongdong is renowned for its street food stalls, offering a wide variety of Korean snacks and street food delicacies. Be sure to try popular items like tteokbokki (spicy rice cakes), hotteok (sweet pancakes), and gyeran-bbang (egg bread).
Central Location: Myeongdong is centrally located in Seoul, making it easy to access many of the city’s top attractions. You can easily walk to landmarks like Namsan Tower and Namsan Park, or use the nearby subway stations to explore other parts of the city.
Nightlife: While not as vibrant as areas like Hongdae or Gangnam, Myeongdong has some nightlife options, including bars and entertainment venues for those looking to enjoy the evening.
Cultural Attractions: Although Myeongdong is primarily known for shopping and dining, you can still visit cultural attractions like the Myeongdong Cathedral and nearby palaces such as Gyeongbokgung and Changdeokgung.
Korean Beauty Products: Myeongdong is a hub for Korean beauty and skincare products. You’ll find a wide range of cosmetics and skincare stores, making it a great place to shop for beauty enthusiasts.
Myeongdong is a vibrant and exciting neighborhood that caters to tourists who love shopping and want to be at the center of Seoul’s action. It’s particularly suitable for those who want to experience the city’s lively street culture and try a wide variety of Korean street foods.
However, keep in mind that Myeongdong can get crowded, especially during peak tourist seasons, so be prepared for large crowds while shopping and exploring.
Best places to stay in Seoul in Myeongdong for first-timers:
- Luxury ($$$): Westin Josun Seoul Hotel
- Mid-range ($$): Pacific Hotel
- Budget ($): Nine Tree Hotel Myeongdong
3. Hongdae
Hongdae is the best location in Seoul for tourists who want to experience Seoul’s youthful and creative energy, enjoy a vibrant nightlife, and explore a neighborhood filled with art, music, and unique entertainment options.
Here’s what you can expect when staying in Hongdae:
Artistic Vibes: Hongdae is known for its artistic and creative atmosphere. It’s home to Hongik University, and is filled with street art, murals, and art galleries. You’ll find plenty of opportunities to explore and appreciate various forms of art.
Nightlife: Hongdae is one of Seoul’s nightlife hubs, with numerous bars, clubs, and live music venues. It’s a great place to experience the city’s nightlife and entertainment scene. The streets come alive at night with street performers, dancers, and musicians.
Shopping: While not as famous for shopping as Myeongdong, Hongdae has its fair share of trendy boutiques, fashion stores, and vintage shops. You can find unique clothing items and accessories here.
Cafes and Restaurants: Hongdae is known for its quirky and themed cafes, as well as a wide variety of restaurants serving both Korean and international cuisine. It’s a great place to explore culinary delights.
Hongdae Free Market: On weekends, the Hongdae Free Market takes place, allowing local artists and crafters to showcase their handmade goods. It’s an excellent place to buy unique souvenirs and support local artisans.
Accessibility: Hongdae is well-connected to public transportation, with a subway station that provides easy access to other parts of Seoul.
Youthful Energy: The neighborhood is popular among young locals and international travelers, giving it a lively and energetic vibe. It’s an ideal place to meet people and make new friends.
Hongdae Park: Hongdae Park, aka Picnic Park, is a green space where you can relax, have a picnic, and enjoy outdoor activities. It’s a great contrast to the neighborhood’s bustling streets.
Hongdae is a dynamic and exciting neighborhood that offers a unique blend of arts, culture, nightlife, and entertainment. It’s an excellent choice for travelers looking to experience a more youthful and creative side of Seoul.
However, if you prefer a quieter and more traditional atmosphere, other neighborhoods like Insadong or Bukchon Hanok Village may be more suitable for your stay.
Best places to stay in Seoul in Hongdae for first-timers:
- Luxury ($$$): Mercure Ambassador Seoul Hongdae
- Mid-range ($$): Holiday Inn Express Seoul Hongdae, an IHG Hotel
- Budget ($): 9 Brick Hotel
4. Gangnam
Gangnam is the best base in Seoul for first-time visitors and tourists who enjoy upscale shopping, dining, and experiencing a more modern and luxurious side of Seoul.
Here’s what you can expect when staying in Gangnam:
Shopping: Gangnam is one of Seoul’s premier shopping districts, known for its high-end boutiques, luxury brands, and department stores. The famous Apgujeong Rodeo Street and Garosugil are popular shopping destinations for fashion enthusiasts.
Dining: The neighborhood is a food lover’s paradise, offering a wide range of dining options from Michelin-starred restaurants to trendy cafes and street food stalls. You can experience both Korean and international cuisine in Gangnam.
Nightlife: Gangnam is known for its upscale nightlife scene, with numerous bars, clubs, and entertainment venues. It’s a great place to enjoy a night out and experience Seoul’s glamorous side.
K-Culture: Gangnam is often associated with the Korean entertainment industry. You can visit entertainment company buildings and K-pop-themed cafes, making it a must-visit for K-pop fans.
COEX Mall and Convention Center: is one of Seoul’s largest underground malls, offering shopping, dining, and entertainment options. It’s also a major convention center, hosting various events and exhibitions.
Green Spaces: Despite being a modern and bustling area, Gangnam also offers green spaces like Bongeunsa Temple and the nearby Olympic Park, where you can enjoy some tranquility.
Accessibility: Gangnam is well-connected to public transportation, with several subway lines and bus routes passing through the area, making it easy to explore the rest of Seoul.
Gangnam Style: Gangnam became internationally famous thanks to the hit song “Gangnam Style” by Psy. You can visit the Gangnam Style Horse Statue and take photos as a fun cultural reference.
Gangnam offers a contemporary and luxurious experience for travelers who enjoy high-end shopping, dining, and entertainment. It’s an excellent choice if you want to explore Seoul’s modern side and experience the city’s cosmopolitan atmosphere.
However, keep in mind that prices in Gangnam can be higher compared to other neighborhoods in Seoul, so be prepared for a more upscale budget during your stay.
Best places to stay in Seoul in Gangnam for first-timers:
- Luxury ($$$): InterContinental Seoul COEX, an IHG Hotel
- Luxury ($$$): Grand InterContinental Seoul Parnas, an IHG Hotel
- Mid-range ($$): L7 Gangnam
5. Itaewon
Itaewon is the best area to stay in Seoul for tourists who want a diverse and multicultural experience in Seoul. Itaewon is known for its international atmosphere, a wide range of dining options, vibrant nightlife, and unique shopping opportunities.
Here’s what you can expect when staying in Itaewon:
International Dining: Itaewon is famous for its diverse culinary scene. You can find restaurants serving cuisines from all around the world, making it a great place for foodies. Whether you’re craving Mexican, Indian, Turkish, or Korean food, you’ll have plenty of options.
Nightlife: Itaewon is one of Seoul’s major nightlife districts, with numerous bars, clubs, and live music venues. It’s a popular destination for both locals and expats, offering a lively atmosphere well into the night.
Shopping: While not as famous for shopping as some other districts, Itaewon has its share of unique shops, boutiques, and markets. You can find everything from vintage clothing to handmade crafts.
Multicultural Atmosphere: Itaewon is one of the most diverse neighborhoods in Seoul, known for its multicultural and open-minded community. You’ll meet people from various backgrounds and nationalities, making it a great place to socialize and make new friends.
Hannam-dong: Adjacent to Itaewon, Hannam-dong is a more upscale area known for its luxury residences, boutiques, and trendy cafes. It offers a quieter and more upscale contrast to the lively streets of Itaewon.
Antique and Vintage Shopping: Itaewon also has a thriving antique and vintage shopping scene, with shops selling everything from old vinyl records to unique collectibles.
Accessibility: Itaewon is conveniently located and well-connected by public transportation, including the subway. It’s also close to Namsan Tower and Leeum Samsung Museum of Art.
LGBTQ+ Friendly: Itaewon is known for being LGBTQ+ friendly and is home to a variety of LGBTQ+ bars and clubs.
Itaewon’s multicultural and open-minded atmosphere makes it a great choice for travelers looking for diversity and a wide range of dining options. It’s especially appealing to those who want to experience a more international and cosmopolitan side of Seoul.
Best places to stay in Seoul in Itaewon for first-timers:
- Luxury ($$$): Mondrian Seoul Itaewon
- Luxury ($$$): Grand Hyatt Seoul
- Budget ($): Hamilton Hotel
- Budget ($): G Guesthouse Itaewon In Seoul
6. Jamsil
Jamsil is a great neighborhood for tourists interested in entertainment, shopping, and family-friendly attractions in Seoul. Jamsil is known for its modern infrastructure, recreational facilities, and easy access to some of the city’s most popular attractions.
Here’s what you can expect when staying in Jamsil:
Lotte World: one of the largest indoor amusement parks in the world. Lotte World features thrilling rides, an indoor ice-skating rink, a folk museum, and an outdoor park with a lake and beautiful scenery. It’s a great destination for families and those seeking entertainment.
Lotte Mall: You can go shopping at Lotte Mall and Lotte Department Store, explore the Lotte World Aquarium, which is a popular attraction that showcases marine life from around the world.
Olympic Park: constructed for the 1988 Seoul Olympics, the park features sports facilities, walking paths, sculptures, and beautiful gardens. It’s a great place for a leisurely stroll or picnic.
Jamsil Baseball Stadium: If you’re a baseball fan, you can catch a game at the Jamsil Baseball Stadium, where the LG Twins and Doosan Bears play during the KBO League season.
Han River: Jamsil is located along the Han River, so you can easily access the riverfront parks for cycling, picnicking, or taking a scenic walk along the riverbanks.
Nightlife: While Jamsil is not as renowned for nightlife as some other areas like Hongdae or Gangnam, you can find bars and entertainment options for a more relaxed evening out.
Access to Transportation: Jamsil is well-connected to subway, bus, and proximity to major highways, making it easy to explore other parts of Seoul.
Staying in Jamsil is an ideal choice for families, entertainment enthusiasts, and those interested in shopping. It offers a mix of modern attractions and outdoor spaces, making it a well-rounded destination for a wide range of travelers.
Best places to stay in Seoul in Jamsil for first-timers:
- Luxury ($$$): Lotte Hotel World
- Luxury ($$$): Signiel Seoul
- Mid-range ($$): Sofitel Ambassador Seoul Hotel & Serviced Residences
- Budget ($): Seoul Olympic Parktel
7. Dongdaemun
Dongdaemun is a great option for travelers interested in shopping, especially for fashion and textiles, as well as experiencing the vibrant energy of Seoul’s bustling markets and street culture.
Here’s what you can expect when staying in Dongdaemun:
Shopping Paradise: Dongdaemun is home to a vast array of shopping malls, street markets, and wholesale markets. You can find clothing, textiles, accessories, and more at various price points. Dongdaemun Design Plaza is a modern architectural landmark that houses both fashion boutiques and cultural exhibitions.
Doota Mall: Doota is a popular shopping mall that stays open until the early hours of the morning. It offers a wide range of fashion items, accessories, cosmetics, and dining options.
Dongdaemun History & Culture Park: This area encompasses DDP and offers cultural exhibitions, art installations, and events. It’s a great place to learn about the city’s art scene.
Street Food: Dongdaemun is also a street food haven with numerous food stalls and vendors selling delicious Korean street food, including tteokbokki, odeng (fish cake skewers), and hotteok.
Cultural Sites: In addition to shopping, you can visit historical sites like Dongdaemun Gate (Heunginjimun) and nearby palaces such as Changdeokgung and Gyeongbokgung.
Best places to stay in Seoul in Dongdaemun for first-timers:
- Luxury ($$$): Novotel Ambassador Seoul Dongdaemun Hotels & Residences
- Mid-range ($$): Hotel Skypark Kingstown Dongdaemun
- Budget ($): Acube Hotel Dongdaemun
8. Yeouido
Yeouido is the best area for visitors who are interested in a mix of modernity, green spaces, and proximity to some of Seoul’s key financial and political centers.
Here’s what you can expect when staying in Yeouido:
Financial District: Yeouido is Seoul’s primary financial district, home to many major banks, financial institutions, and corporate offices. If you have business in the area or are interested in the financial industry, this is a convenient location.
Yeouido Park: a beautiful, large green space along the Han River, an ideal place for picnics, leisurely walks, and outdoor activities. You can rent bicycles or enjoy the cherry blossoms in the spring.
National Assembly Building: Yeouido is home to South Korea’s National Assembly, and you can visit the striking National Assembly Building. Guided tours are available for those interested in learning about the country’s political system.
63 Building: The 63 Building, also known as 63 City, is an iconic skyscraper that offers observation decks with panoramic views of Seoul. It also houses an aquarium, an IMAX theater, a wax museum, and various restaurants.
Han River Activities: Yeouido is right by the Han River, so you can engage in various water sports, rent paddle boats, or simply relax by the riverside parks.
Cultural Spaces: You’ll find cultural venues like the KBS (Korean Broadcasting System) Broadcasting Hall and the Yeouido Hangang Park Floating Stage, where you can catch live performances and shows.
Quiet and Modern: Yeouido offers a quieter, more modern atmosphere, making it a great choice for those seeking a balance between urban amenities and green spaces.
Yeouido is an excellent choice for travelers interested in experiencing a mix of modern urban life and serene natural settings. Yeouido is a relaxed and convenient stay in Seoul.
Best places to stay in Seoul in Yeouido for first-timers:
- Luxury ($$$): Conrad Seoul
- Mid-range ($$): GLAD Yeouido
- Budget ($): Toyoko Inn Seoul Yeongdeungpo
9. Bukchon Hanok Village
Staying in Bukchon Hanok Village is a unique and culturally rich experience for tourists who want to immerse themselves in traditional Korean architecture and heritage.
Here’s what you can expect when staying in Bukchon Hanok Village:
Traditional Korean Architecture: Bukchon Hanok Village is renowned for its well-preserved traditional Korean hanok houses. These houses feature wooden beams, tiled roofs, and beautiful courtyards. Staying in a hanok offers an authentic glimpse into Korea’s architectural past.
Cultural Heritage: The village is a designated cultural heritage area, and many of the hanok houses have been converted into guesthouses or cultural centers. You can participate in traditional Korean activities like tea ceremonies, calligraphy, or wearing hanbok.
Historical Charm: Bukchon Hanok Village is nestled between Gyeongbokgung Palace and Changdeokgung Palace, and it’s also close to other historical sites like Jongmyo Shrine. You can easily explore these landmarks on foot and gain insights into Korean history and culture.
Art Galleries and Museums: The area has a variety of art galleries and museums showcasing Korean art, history, and culture. It’s a great place to appreciate traditional and contemporary Korean art.
Scenic Views: The village offers scenic views of Seoul, particularly from the Bukchon Observatory. You can capture stunning photos of the hanok rooftops against the backdrop of modern Seoul skyscrapers.
Local Cafes and Shops: You’ll find charming cafes, boutiques, and souvenir shops scattered throughout the village. These places often offer traditional Korean snacks and crafts.
Quiet and Tranquil: Despite its central location, Bukchon Hanok Village is known for its peaceful atmosphere. It’s a relaxing place to escape the hustle and bustle of the city while still being in close proximity to other attractions.
Accessibility: The village is conveniently located, with easy access to public transportation, including subway stations and bus stops. It’s also within walking distance of major palaces and Insadong, another cultural hotspot in Seoul.
Staying in Bukchon Hanok Village offers a one-of-a-kind opportunity to experience traditional Korean culture and architecture in the heart of Seoul.
It’s an excellent choice for travelers interested in history, culture, and a serene escape from the urban environment, while still being close to other popular attractions in the city.
Keep in mind that due to the village’s historical and cultural significance, it’s important to be respectful of local customs and noise regulations during your stay.
MORE HOTEL DEALS IN BUKCHON HANOK VILLAGEYou can continue reading about other destinations in South Korea in these articles:
- Best places to stay in Seoul with kids
- Where to stay in Jeju Island without a car
- Safe areas to stay in Busan for first time
In conclusion, Insadong, Myeongdong, Hongdae, Gangnam, Itaewon, Jamsil, Dongdaemun, Yeouido, and Bukchon Hanok Village are the best places to stay in Seoul for first-time visitors.
Seoul has an extensive public transportation system, including an efficient subway network, so you can easily access different parts of the city regardless of where you stay.
It’s a good idea to consider what activities and attractions you want to prioritize during your trip and choose a neighborhood that aligns with your plans.
I hope you enjoyed my article and find it both informative and helpful. If you have any questions or would like to share your thoughts, please don’t hesitate to leave a comment below. Your feedback is invaluable and helps me continue to create more quality content.